It doesn't do ANY good to send out direct mail if it doesn't get OPENED & READ
Created by sisters Theresa and Andrea Ratajczak, Doodleopes™ is a brand new product featuring an envelope and enclosed stationary with preprinted little hand-drawn "doodles" all over it with ONE PURPOSE and only one purpose: to create curiosity so the envelope gets opened and the letter inside gets read.
When Ralph and Mary get home from work at night and go through their BIG pile of mail that they receive each day in their mail box, they’ve gotta place this envelope in the ‘A-Pile.’ This is THE pile you want to be in. It’s the pile that gets opened first.
The letter that’s inside was, for example, written by Dan Kennedy to promote our upcoming Info-SUMMITSM. Now this letter could have been written on plain white stationary because the copy is sooo good. It’s got a great headline and delivers a great message. But, by placing it inside the Doodleopes™ envelope and on Doodleopes™ stationary, it really makes the copy much more intriguing and effective.
Which bring me to my next point:
The inside of the envelope is congruent with what is in the outside. This is a BIG mistake that I see people make all of the time. They mail out something that gets opened but nothing ties in the outside with what’s inside the envelope. In this case, there are two things that tie everything in together. First of all, the stationary matches the envelope and ALSO the copy ties everything in together.
When writing copy for direct mail you have to always ask yourself will it get noticed in order to get opened and read.
